Capacity building for promotion of Transylvanian Highlands Destination

Tourism Project

Title in original language: Creșterea capacității de promovare a destinației Colinele Transilvaniei

Country/ies: Romania
Status: Actual projects
Category: Projects and initiatives for sustainable tourism development
Link to the Tourism Strategy: Objective 1 - Establish supportive conditions for sustainable tourism products and services, including development of a marketing scheme for the promotion of the Carpathians as a unique sustainable tourism destination objectives of the strategy
Duration of the project: July 2017 to June 2019
Objectives and results of the project:

Objective 1. Increasing the capacity for destination marketing and communication, developing at least three different types of information and promotion materials both for domestic an international market over the next 24 months.
Objective 2. Attending at least four public events for domestic and international promotion of the destination.
Objective 3. Intensifying and diversifying the online activity in order to increase the attractiveness of the destination over the next 24 months.

Implementing organization / institution:

Mioritics Association

Total amount of the project: 55 000 Euro
Financing institution(s): Private donor
Name of program(s): Green Entrepreneurship run by Romanian American Foundation and Environment Partnership Foundation