Harmonization of Tourism Development in Rural Areas of the Carpathian Region

Tourism Project

Title in original language: Гармонізація розвитку туризму в сільській місцевості Карпатського регіону

Country/ies: Romania, Ukraine
Status: Closed after Sept 2014
Category: Projects and initiatives for sustainable tourism development
Link to the Tourism Strategy: Objective 1 - Establish supportive conditions for sustainable tourism products and services, including development of a marketing scheme for the promotion of the Carpathians as a unique sustainable tourism destination objectives of the strategy
Duration of the project: 10.12.2010-09.12.2012
Objectives and results of the project:

Goal of the project: support to socio-economic development of rural communities of Carpathian Euroregion based on implementation of effective and efficient local policies and proactive tourism industry development and promotion mechanisms within border regions of Romania and Ukraine.
Main activities:
Introduction of a joint tourism policy in accordance with EU practices through the development of the Carpathian Rural Development Strategy and an effective cross-border tourism services marketing system.
Facilitating the preservation of natural and cultural environment of the Carpathian Euroregion through the establishment of a joint tourism destination “Colorful Rural Carpathia“.
Improvement of the Rural Carpathia’s competitiveness in Europe through the implementation of the Carpathian Tour Pass.
Improvement of the skills and knowledge level of tourism industry professionals through the training programs of the Summer School.
Building joint information and marketing space and a more positive image of the Carpathian Euroregion in the regional and international markets.
Results:

Quantitative: 1 Steering Committee; 4 meeting of Steering Committee; 2 conferences (80 participants); 2 expert groups; 5 expert groups meetings; 4 round table sessions (80 participants); 4 focus groups (80 participants); 1 analytical research, 1 public opinion survey (300 rural guesthouses; 2000 tourists), 1 marketing audit; 1 database of network participants; 1 Carpathian Rural Development Strategy; 1 pilot tourist product „Colorful Rural Carpathia”; 1 Carpathian Culture & Arts Events Calendar (11000); 1 Rules of tourist behavior in the Carpathians (30000); Carpathian Tour Pass (8000); 1 three-lingual tourist brochure about the region (10000); 1 three-lingual catalogues of Carpathian Tour Pass members (8000); 1 three-lingual Rural Carpathia tourist map (10000); 1 three-lingual brochure about Carpathian Tour Pass (10000); 1 Carpathian Tourism Development Office; 8 training modules; Summer School (40 participants, 8 days); informational stands for network partners (20); 1 web-portal.

Qualitative: A system of developing and promoting tourism services for Ukrainian and Romanian border regions; joint Ukrainian-Romanian tourist destination “Colorful Rural Carpathia”; competitiveness of the Carpathian Euroregion and its image in the European markets improved; improved self-employment indicators in the tourism sector; improved tourism sector information environment within the Carpathian Euroregion.

Implementing organization / institution:

Association of Economic
Development of Ivano-Frankivsk

Address: 26 Dnistrovskа St.,
Ivano Frankivsk, 76018 Ukraine
Tel/Fax: + 380 342 723714

Project partners:

Department of the External Economic Relations and Tourism of Ivano-Frankivsk Regional State Administration, Ukraine
Development Centre for Small and Medium Sized Enterprises Maramures ,Romania

Total amount of the project: 351 393,77 €
Financing institution(s): National, regional, local government or institutions
Name of program(s): Hungary–Slovakia–Romania–Ukraine ENPI Cross-border Cooperation Programme 2007–2013
Project website: http://www.aedif.if.ua