Multifuncional development of tourist routes connected to the National Blue Tour Line in the northern-hungarian region with the development of the related services

Tourism Project

Title in original language: Az Országos Kéktúra (OKT) nyomvonalához az Észak-Magyarországi Régióban kapcsolódó regionális turista útvonalak multifunkciós fejlesztése és a kapcsolódó szolgáltatások fejlesztése

Country/ies: Hungary
Status: Closed after Sept 2014
Category: Projects and initiatives for sustainable tourism development
Link to the Tourism Strategy: Objective 1 - Establish supportive conditions for sustainable tourism products and services, including development of a marketing scheme for the promotion of the Carpathians as a unique sustainable tourism destination objectives of the strategy
Duration of the project: 03/01/2013 - 02/28/2015
Objectives and results of the project:

The main goal of the project is the development of the historical National Blue Tour Line and the related services in the northern-Hungarian region, thus providing opportunities for ecotourism activities for a wider range of the citizens and broadening the space of recreation.

The main parts of the project:
- designation of new hiking and bicycle ways with a unified information board system
- restoration of the existing attraction elements along the main line
- expansion and organization of the region's tourism service quality assured network
- creating a unified spatial data based integrated tourist information service IT system based on a Swiss model (www.schweizmobil.ch)
- innovative marketing strategy for the promotion
- organization and operation of section-based ranger system to maintain the sustainability
- involvement of local stakeholders by implementing a sustainability-marketing program, which means the local companies and citizens can contribute to the maintenance by "adopting" a section of the tourist line
- fundraising events
- selection and organization of 458 km walking and 104 km bicycle route in the region

Implementing organization / institution:

Hungarian Ramblers' Association - "Friends of Nature"
Address: Hungary - 1244 Budapest, Pf.: 846.
Tel/Fax: +36 1 311 2467, +36 1 332 7177
E-mail: info@termeszetjaro.hu
Skype: mtsz-kozpont

Project partners:

Ipolyerdő Zrt
2660 Balassagyarmat, Bajcsy u. 10.
Address: Hungary - 2661 Balassagyarmat, Pf: 34
Tel/Fax: +36 35 300 769
Mobile: +36 20 468 7131
E-mail: titkarsag@ipolyerdo.hu
Web: http://www.ipolyerdo.hu/index.php

Egererdő Zrt
Address: Hungary - 3300 Eger, Kossuth L. u. 18.
Tel.: +36 36 801 500
Fax: +36 36 801 502
Mobile: +36 30 229 0700, +36 30 289 1200
E-mail: egererdo@egererdo.hu
Web: www.egererdo.hu

ÉSZAKERDŐ Erdőgazdasági Zrt.
H-3525 Miskolc, Deák tér 1.
Cégjegyzékszám: 05-10-000135
Address: H-3501 Miskolc, Pf.: 2.
Tel: +36 46 501 501
Fax: +36 46 501 505
E-mail: eszakerdo@eszakerdo.hu
Web: http://www.eszakerdo.hu/magyar/menu/aktualis_uj.htm

Total amount of the project: 306 323 993 HUF / ~986 000 EUR
Financing institution(s): National, regional, local government or institutions
Name of program(s): ERDF - Northern-Hungarian Operative Programme