PALÓCLAND – HONT – PODPOLANIE: VISITOR-FRIENDLY DEVELOPMENT OF COMMON CULTURAL HERITAGE THEMATIC ROUTES

Tourism Project

Country/ies: Hungary, Slovakia
Status: Actual projects
Category: Projects and initiatives for sustainable tourism development
Link to the Tourism Strategy: Objective 1 - Establish supportive conditions for sustainable tourism products and services, including development of a marketing scheme for the promotion of the Carpathians as a unique sustainable tourism destination objectives of the strategy
Duration of the project: 1.1.2017-31.12.2019
Objectives and results of the project:

Palócút cultural Tourism Cluster Association as a cultural thematic route in the Hungarian-Slovak border region, Podpolanie Cultural route planner, DC DETVA Founation for Preservation of Traditional Values and municipalities of Hrusov, Dolna Strehova and Vanyarc are putting forward a joint proposal. The common objective is to utilise the cultural traditions and natural values of the border region, to develop and connect new and current attractions and thematic routes, to create sustainable and family friendly tourism product sets, and the organisation necessary to manage the „Palócföld - Hont - Podpol'anie – Cultural Heritage Thematic Route”.
Target groups:
1.) Population of the region
2.) Tourists, especially from the neighbouring country
Our objectives - sustaining and improving attendance in order to increase the number of visitors by 10% -
- investments providing new functions,
- comprehensive resource survey of the region, and based on this
- the creation of a joint cultural thematic route.
New supply elements will be developed thanks to the project.
Open workshops, travelling exhibitions, new thematic routes for hikers, cyclists and car drivers with smart map application. Programme packages connecting cultural and natural values. New permanent exhibitions in the area and organisation of 10 major events. We establish 15 playgrounds with traditional games and bicycle rentals on those settlements in which family- and visitor friendly services are absent.
Our joint task is to make marketable products of current attractions, and to put together programme packages; to group events into unified series of programmes, new visual identity, brand building, introduction of trademark system, joint marketing activities, information points, printed and online marketing, travel film, exhibition participation, scientific research, publicity and knowledge transfer complete the project.

Implementing organization / institution:

Palóc Út Kulturális Turisztikai Klaszter Egyesület, Salgótarján, Rákóczi út 29. fsz. 5. 3100

Project partners:

Vanyarc Községi Önkormányzat, Hagyományos Értékek Megőrzéséért Alapítvány, Obec Dolná Strehová, Komunikačné centrum Detva, n.o., Obec Hrušov

Total amount of the project: 1,531,043.45 €
Financing institution(s): National, regional, local government or institutions
Name of program(s): Interreg V-A Slovakia-Hungary