Trekking without backpack – the use and promotion of the riches of the cultural and natural heritage of the borders

Tourism Project

Title in original language: Vandrovanie bez plecniaka – využitie a propagácia bohatstva kultúrneho a prírodného dedičstva pohraničia

Country/ies: Poland, Slovakia
Status: Actual projects
Category: Projects and initiatives for sustainable tourism development
Link to the Tourism Strategy: Objective 1 - Establish supportive conditions for sustainable tourism products and services, including development of a marketing scheme for the promotion of the Carpathians as a unique sustainable tourism destination objectives of the strategy
Duration of the project: 03/2017 - 10/2018
Objectives and results of the project:

The main idea of the project is the development of the natural and cultural heritage of the polish-slovak borders. Each activity will be aimed to familiarize the tourists (local and foreign) with said heritage. To show the values of our borders to the tourists, it is necessary to systematize the marked trails in this area, and the trails that are marked in published materials, including a) tourist attractions, b) hotels and other accomodation, c) meal possibilities, d) existing parking lots, e) public transport stations, f) places of medical care etc. After the inventory, the trails will be published on the web site and will be available at the mobile app (for Android, IOS, Windows). Thanks to this project, in the app, there will be a model product called Trekking with no backpack, that will show natural and cultural heritage of the PL/SK borders to a trekking tourist. Apart from that, we will organize a course for people and institutions that are involved in the in the development of the tourism, the offer and service of hotels and gastronomy objects will fulfil the standards of trekking tourism. A product prepared this way will demand a promotion campaign including: the presence of the touristic festivals (Tour Salon Poznaň, Incheba Bratislava, ITB Berlín) aiming to attract the interest of local and foreign tourists, the shooting of a tv series and broadcasting it on TV and on YouTube, the realization of 2 events to promote trekking tourism in the circles of local community including the presentation of attractions and riches of the region, the publication of a guide, promotin materials, a reporter, the realization of a study tour for touristic bloggers from Poland, Slovakia and other countries

Implementing organization / institution:

Stowarzyszenie Euroregion Karpacki Polska/Združenie Karpatský Eurorgión Poľsko

Project partners:

Združenie Karpatský Euroregión Slovensko Sever/Stowarzyszenie Euroregion Karpacki Polnoc

Total amount of the project: 558.511,20 EUR
Financing institution(s): National, regional, local government or institutions
Name of program(s): ERDF, Interreg Poland - Slovakia
Project website: https://sk.plsk.eu