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Tourism has a complex structure which requires a great deal of additional services to function properly. Corresponding to the tourism chain, these are, for example, accommodation facilities, agricultural production or the manufacturing of handicrafts. This interdependency between tourism and diverse suppliers may lead to the establishment of a supply network that benefits all related sectors and businesses. Tourism development provides an increase in demand, whereas the suppliers are responsible for their fulfilment. In this way, tourism can be seen as a driving force for the development of the regional economy |
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An annual world music festival created opportunities for local people to sell their produce and provide tourists with accommodation. While the 10,000 visitors stay in the area for only a few days, the event kicked off the development of traditional businesses.
Sheshory is a picturesque village mainly populated by Huzuls, an ethnic group found in the Ukrainian Carpathians. In the summer of 2006 the village hosted the International World Music and Land Art Festival for the fourth time. The festival brought into the small Carpathian village about 300 famous musicians and dancers from Ukraine and 11 other countries, including Poland, the Czech Republic, and Romania. The number of guests in 2006 reached 10,000, double the figure from the year before. Environmental awareness aspects were strong in the programme of the festival; the organisers also encouraged the initiatives of the local population in developing environmentally responsible businesses. For example, one of the achievements was the creation of a waste management system for the village, including installation of garbage bins and contracting a company for garbage collection.
Huzuls have rich traditions, preserved through difficult times, including such skills as wood carvingand weaving. While the event lasted only three days, the craftsmen were preparing for the festival for few months in advance. The handicrafts were sold during the festival at the street market. Local residents held workshops on making traditional handicrafts to the tourists.
Villagers were also able to accommodate a significant proportion of guests in their houses and by renting space for tents. The hosts started using the Internet to advertise their accommodations so that they are utilised outside of the festival duration also. Locally produced food was offered to the tourists in the village and at the festival location. The creation of a regional brand for local food production is planned to enhance thepositive economic impacts of the festival.
For more information please contact:
Tamara Monkova, Charity Information Center "Green Dossier"
E-mail: tamara at bg.net.ua
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Positive Economical Impacts of Tourism:
Case Study: Impacts of the International World Music and Land Art Festival “SHESHORY”, Ivano-Frankivsk region, Ukraine 
