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Business and biodiversity


Habitat conservation through traditional farming

The farmers are the managers and the beneficiaries of biodiversityOrganisation: Fundatia ADEPT Transilvania

Description: ADEPT has developed its landscape conservation approach and activities within the Târnava Mare area, Natura 2000 SCI since 2007. This complex landscape of 85,000 ha with many Habitats Directive grassland, scrub and forest habitats and associated species, is managed by about 5,000 small-scale farming families. It cannot be protected by “Protection Orders”: a Natura 2000 management team cannot maintain the complex management over such a large area. Successful management of the area relies on continued current farming practices.
But these practices are threatened by lack of economic viability, leading to abandonment or intensification which will destroy the habitats.
ADEPT used a variety of funding sources: agri-environment schemes; assisting improvements in milk quality, quantity, price; branding, marketing, farmers markets. These have brought an additional €2.5m of income, for about 2,500 farmers and producers, establishing long-term economic incentives to continue traditional management. The commercial developments are now self-sustaining, and the agri-environment schemes are repeated in the 2014-20 RDP period, offering sustainability of results.

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TringaSoftware to handle bird ringing database

Organisation: BirdLife Hungary, T-Systems, Alcoa

Description: T systems developed a new software for BirdLife Hungary (Hungarian Ornithological and Nature Conservation Society). The software (Tringa: T ring application) can handle the bird ringing database of BirdLife. Alcoa gave two years money support to BirdLife Hungary in the eagle poisoning project. From 1998 to 2008, 835, and from April, 2006 to 2008, 64 individuals were poisoned in Hungary.

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Sand Martin shelter at the Durmersheim pit

Organisation: BirdLife, HeidelbergCement

Description: The gravel pit Durmersheim is located in the Upper Rhine Valley south of Karlsruhe. Since 1991 the area of the pit is classified as nature protection area (“Kiesgrube am Hardtwald Durmersheim”) because of its high biodiversity. Regular monitoring (every 3 years) of the habitats and species is made to document the development and changes and to define habitat maintenance measures and conservation objectives. Moreover, since 2007 the pit is part of the “HeidelbergCement Species Protection Programme Sand Martin, Germany”.

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Restoration of floodplain habitats and construction of a birdwatching tower

White-tailed Eagle - John CareyOrganisation: BirdLife, HeidelbergCement

Description: Central Europe has lost nearly all of its natural wetlands and floodplains to infrastructure and flood protection measures. With this many important habitats, biodiversity and ecosystem services have been lost. Nowadays every natural or semi-natural wetland deserves protection and habitat restoration projects are very much needed to maintain local and migrating birds and other threatened species.

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Birds of prey nest monitoring

Organisation: MAVIR Hungarian Independent Transmission Operator Company Ltd., Bird Life Hungary

Description: MAVIR’s main tasks are to safeguard the uninterrupted, secure and sustainable operation of Hungarian electricity system, to realise the access to the network for users on an equal basis, to ensure the economic and efficient operation of transmission network as well as the smooth functioning and expansion of balance group system supporting the electricity market. The electricity transmission is realised in nature environment, thus to maintain the diversity of environment is our particular responsibility. This aim is served by our bird protection program, the backbone of which is our nesting program where man-made nests are mounted for birds of prey as well as bird deflectors for the protection of our great bustards and waders.

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Responsible resource production

Cotton from responsible sourcesOrganisation: WWF, Tschibo, Four Paws

Description: Tchibo is playing a role in WWF’s Pro Recycling Paper and Global Forest and Trade network project since 2011. Tchibo is also a member of Four Paws Fur Free Retailer Program.

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River wildlife protection

Organisation: WWF, UPM

Description: UPM Raflatac supports WWF Poland’s valuable work on the Rivers for Life project that aims at protecting the river wildlife and improving safety of the people living in the valley.

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